MacBook sales were 6% lower than the year before. One reason for that is the smaller number of new MacBooks compared to last year, and also higher prices. The average selling price of MacBook in this year was $100 higher (at $1,420), and Apple has invested most of the marketing efforts in new Retina models that are far more costly compared to an ordinary MacBook.
According to the same data, laptops with Windows recorded a sales decline of 11%. The average selling price of a computer was $420, while the largest decrease was recorded among the cheap laptops. Of the total number of PCs sold, 5% were Windows 8 models with a touch screen. The average selling price of these types of computers was $700.
On the American consumer electronics market as a whole, a decline of 3.7% has been marked, and it was a particularly bad holiday season: 11% lower results than the last year. This is the third consecutive year in which the holiday shopping season is weaker than in the previous year.
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