In the current market motherboard (and indeed almost all component) performance is very close. The days of a large performance advantage between boards using the same chipset are long gone. That is unless someone makes a HUGE mistake (like runs traces completely wrong). Now, the thing that differentiates different products is the features. These are things like power management, extra slots, better audio CODECs etc. It is these items that R&D teams work so hard to drop into what are really identical pieces of hardware at their most basic level.
mSATA for SSD Caching
PCI3 Gen 3
This list, while small is still pretty nice. The option for an mSATA card on this board will attract a few enthusiasts as well as cost conscious consumers. The 3D power options are nice to make sure that you have clean and stable power to all components of your board while the PCIe Gen 3 and VirtuMVP from Lucid round out the top features.
In the middle (sort of good) -
Dual UEFI BIOS
Here the list includes a few things that will be listed as floor mats in a few months. The list of protections built into the board is nice and although not completely unique they do stand out in a crowd of boards that are very close together in terms of specification. The Dual UEFI BIOS is a nice touch and can get you back in the game fast if you mess up during an overclock or if you just want to maintain two profiles. The 3D BIOS we will cover in our performance review.
Floor Mats -
2 OZ Copper
Here we have a partial listing of items that do differentiate Gigabyte products, but they are not enough to make you buy this board. They are also becoming extremely common between all manufacturers in one way or another.