Features -
In the current market motherboard (and indeed almost all component) performance is very close. The days of a large performance advantage between boards using the same chipset are long gone. That is unless someone makes a HUGE mistake (like runs traces completely wrong). Now, the thing that differentiates different products is the features. These are things like power management, extra slots, better audio CODECs etc. It is these items that R&D teams work so hard to drop into what are really identical pieces of hardware at their most basic level.

Excellent -
WiFi / Bluetooth module
Three Way SLI and Crossfire (for the price point)
mSATA on the board
PCIe Gen 3.0
VirtuMVP

This list is pretty decent when you think about it. The WiFi/ BT Module is probably going to slide into the floor matt category pretty soon as it appears to be a stock item on boards in this price range. Still three way SLI or crossfire is a nice option even if it is only at x8, x4, x4. The mSATA option makes a nice touch as this can improve your overall performance once you drop one in. PCIe Gen 3.0 and VirtuMVP are very much icing on this cake as they both combine to make the Z77X-UD5H WB that much more tempting when comparing it to other products in the same price range.

In the middle (sort of good) -
Dual LAN
Dual BIOS
3D Power
3D BIOS
Intel Rapid Start
Intel Smart Connect
LAN Optimizer
3D Power Utility

The mid-range options are getting longer as these features become more and more common on not only Gigabyte products but also on other boards in the market. True these are Gigabyte’s implementations of them (like 3D power and 3D BIOS), but that still does not mean that you cannot find similar in the market.

Floor Mats -
On/Off Charge
On board controls

The floor mats are what they are. These are items that are still nice, but in reality are very common in the market. They do help to round out the feature set, but you are not going to make a purchase based on them.

Now this listing is not complete as many manufacturers will list literally everything in an attempt to make it sound like a feature for the board. This is not a bad thing, but there are items that are just not a feature that often get listed.