Tuesday, 16 August 2011 22:20

Who Will Benefit more? Google or Motorola?

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motorola_droid_x1Although the news of Google’s purchase of Motorola Mobility is days old we have to wonder about the slew of articles that have come out recently. We all know (whether we choose to admit it or not) that the purchase of Motorola was to bolster Google position in the market of the mobile OS. They, like others, have a lot to fear from Apple’s seemingly endless supply of accusations of copying, patent infringement and friendly venues. However, the deal is more than that in reality.

Motorola has an 82 year legacy of working with wireless (not the wireless we think of today but radios as well).  Because of this they not only have a nice stable of patents but also the technology and the innovation to survive in the cut throat world of mobile devices. The problem has been their “IBM” attitude in the past. Anyone that knows (or would like to Google) the IBM culture will know that the uniform was black slacks, white button down and tie. This is what you wore no matter where you worked. Motorola was the same way until very recently. That kind of rigidity in your culture does stifle innovation to a great degree. After all if you always wear the same thing, you can find yourself always thinking the same things. People that are locked down by their environment can become stagnant and, in extreme cases, ineffective.

So adding the fresh and open culture of Google to this can help out the struggling Motorola quite a bit; while the structure of Motorola may also help Google. It also gives Google something they want and need; a direct market for their OS. Google has been slowly closing the “Open Source” of Android with each successive release and we are looking at a completely closed source Kernel and OS in the very near future. Although Google invites other phone makers to use and customize Android’s UI they still want to have phones of their very own and with Motorola’s $86 Million dollar loss on top of their still popular “Droid” line of smart phones I am sure this looked like a ready-made situation for Google.

Motorola does get to keep operating as its own entity (for now) but you can rest assured that Google is also banking on those nice new Patents to keep Apple’s lawyers at bay.

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Read 2507 times Last modified on Tuesday, 16 August 2011 22:24

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