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Google receives huge support for their VP9 codec

by on08 January 2014 2981 times

Google's video codec VP9 at the beginning of 2014 received the necessary hardware support that will help him further in conquering the market. All major manufacturers will soon add support for VP9 codec. Among others these are ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba. So far, the codec was supported mainly on Web browsers Chrome and Firefox, and some video players.

In Google claim that their VP9 codec uses almost 50% less bandwidth compared to older H.264 standard. So the advantage is the possibility of faster and more efficient streaming of any content, especially HD and 4K content of the new generation from YouTube and other services to TVs, smartphones, tablets, PCs and other devices.

VP9 codec is unencumbered with licenses, unlike H.264 standards for which it is necessary to pay a license. Also, VP9 participate in rivalry with H.265 or HEVC (High Efficiency Video Coding) for the title of the official 4K codec. More details about VP9 codec can be found out via the attached video.

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Last modified on 08 January 2014
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