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Microsoft drops the next phase of their marketing campaign to win back users

by on01 July 2014 1769 times

As we have reported on multiple occasions, Microsoft is working very hard to change the way that people see them. There are many reasons that they need to do this and it is a job that is not going to happen overnight. This has been a big part of what new CEO Satya Nadella has been doing since he took the top job at Microsoft. After changing the push for the Xbox One and Windows they are now trying to overcome the stigma dropped on them by Edward Snowden’s revelations of complicity with the NSA.

Today they announced another step in their plans to distance themselves from the NSA and the spying they were doing. According to a blog post made by Matt Thomlinson, VP of Trustworthy Computing Security Outlook.com will now be protected by TLS (Transport Layer Security). This means that emails will be encrypted as they are sent between two servers that both support TLS. If one of the pair does not support it, the email will usually be sent without the protection of TLS. Sometimes that means it is sent in the clear, other times it is simply sent by a less secure means.

Of course that does not mean that the emails you store in Microsoft’s data centers are protected from access, or that Law Enforcement cannot get to your data. This just means that the email will not be as easy to intercept and read as it has been in the past. Still this move is a good one and brings Outlook.com up to par with most of the other cloud email services out there.

In the end all of this work is intended to remove some of the tarnish that has hit Microsoft’s reputation during Steve Ballmer’s reign. That does not mean that all of this does not have a very real and positive effect on Microsoft’s products which in turn is good for consumers and the market. Now let’s hope they feel that the return of Technet is in the best interest…

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Last modified on 01 July 2014
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