Tuesday, 07 August 2012 10:42

Mimoco unveils Bruce Lee MIMOBOT designer USB flash drive

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Mimoco unveils Bruce Lee MIMOBOT designer USB flash drive

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Mimoco Announces the Second In Their Legends of MIMOBOT Series: Bruce Lee MIMOBOT Designer USB Flash Drives


The Legends of MIMOBOT Series Celebrates the Icons 

Who Have Changed Our World

MVD Entertainment Group  

(Boston, MA - August 7, 2012) - Mimoco, creator of the MIMOBOT® line of designer USB flash drives and MIMOMICRO® card readers, is thrilled to release the second in the Legends of MIMOBOT series, Bruce Lee MIMOBOT. Featuring the icons, geniuses, and stars of the human race that have changed our world for the better, the Legends of MIMOBOT series debuted with the release of Einstein MIMOBOT in early 2012. Now, Bruce Lee MIMOBOT continues the series by transforming the most influential martial artist of all time into designer flash drives that hold up to 64GBs of data, and come preloaded with bonus Mimory® such as MimoDesk™ personalization suite of Bruce Lee-themed wallpapers, icons, video, and avatars, and MimoByte™ sound software that plays sound clips each time Bruce Lee MIMOBOT is inserted or ejected from one's computer.


Bruce Lee pioneered the martial arts movie genre, developed his own style of martial arts called Jeet Kune Do, and introduced the discipline, power, and speed of martial arts to the western world. Now, Bruce Lee is, quite literally, the most kick-ass MIMOBOT flash drive ever made. This battle tested Bruce Lee MIMOBOT has the tiger claw cuts, yellow tracksuit, and matching nunchucks, and the suave determination that made the Legend himself so iconic. The bad guys won't get near your data, not if Bruce Lee MIMOBOT has something to say about it.


"The Legends of MIMOBOT series is all about shining the spotlight on figures who have changed our world," says Scott Seraydarian, Director of Media at Mimoco. "Bruce Lee is more than just an athlete, an actor, or an ambassador. He's an icon, and we're thrilled to realize him in MIMO-form. It's a perfect match. Bruce Lee was known for his lightning fast speed, just like our MIMOBOT USB flash drives. Bruce Lee was known for crossing cultures and disciplines, just as MIMOBOT flash drives are the perfect synthesis of technology and design. Just make sure you shout 'Hiiiiiiiiiiiii  Yahhhhh!" whenever you plug your Bruce Lee MIMOBOT into your computer!"


Bruce Lee MIMOBOT is available now at www.mimoco.com, www.brucelee.com, and at specialty stores all across the world. Get the latest in the Legend of MIMOBOT series before they disappear faster than a nunchuck to the noggin!


Press Images: http://files.mimoco.com/press/BruceLee_MIMOBOT_press.zip 






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About Mimoco


Boston-based design house Mimoco® fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT® USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 64GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at www.mimoco.com.


About Bruce Lee Enterprises

Bruce Lee Enterprises owns, controls and licenses intellectual property related to Bruce Lee and Brandon Lee worldwide. For more information, please visit http://www.brucelee.com
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