Exactly Golden was considered most responsible for great marketing and commercial success of the brand. It was confirmed that he was first offered a fixed-term contract, on a three months period. From HTC's say that this move is in line with their policy of hiring quality staff, but also increasing investment in marketing globally.
Paul Golden will be under the direct supervision of member of the HTC's administration Cher Weng, who herself recently said she thinks that their company should focus more on marketing.
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