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Prompt reaction from Nike to deny rumors about abandoning FuelBand

by on22 April 2014 1342 times

A few days ago news were released that Nike has fired 55 of the 70 employees who are responsible for developing FuelBand, and that the company is even thinking about putting out a full production.

However, seems like those information were not accurate, Nike for Re/code via e-mail confirmed that there were some "minor" releases, but there is no question of abandoning production. Moreover from Nike says that they are still dedicated to the Nike+ FuelBand SE brand, and that its production and sales will continue.

To further refute the rumors about abandoning production from Nike announced that the Fuelband will soon be available in new Metalux colors (Silver and Rose Gold).

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Last modified on 22 April 2014
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