From The Blog
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ConnectWise Slash and Grab Flaw Once Again Shows the Value of Input Validation We talk to Huntress About its Impact
Written by Sean KalinichAlthough the news of the infamous ConnectWise flaw which allowed for the creation of admin accounts is a bit cold, it still is one that…Written on Tuesday, 19 March 2024 12:44 in Security Talk Read 351 times Read more...
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Social Manipulation as a Service – When the Bots on Twitter get their Check marks
Written by Sean KalinichWhen I started DecryptedTech it was to counter all the crap marketing I saw from component makers. I wanted to prove people with a clean…Written on Monday, 04 March 2024 16:17 in Editorials Read 1270 times Read more...
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To Release or not to Release a PoC or OST That is the Question
Written by Sean KalinichThere is (and always has been) a debate about the ethics and impact of the release of Proof-of-Concept Exploit for an identified vulnerability and Open-Source…Written on Monday, 26 February 2024 13:05 in Security Talk Read 713 times Read more...
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There was an Important Lesson Learned in the LockBit Takedown and it was Not About Threat Groups
Written by Sean KalinichIn what could be called a fantastic move, global law enforcement agencies attacked and took down LockBit’s infrastructure. The day of the event was filled…Written on Thursday, 22 February 2024 12:20 in Security Talk Read 686 times Read more...
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NetSPI’s Offensive Security Offering Leverages Subject Matter Experts to Enhance Pen Testing
Written by Sean KalinichBlack Hat 2023 Las Vegas. The term offensive security has always been an interesting one for me. On the surface is brings to mind reaching…Written on Tuesday, 12 September 2023 17:05 in Security Talk Read 1907 times Read more...
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Black Kite Looks to Offer a Better View of Risk in a Rapidly Changing Threat Landscape
Written by Sean KalinichBlack Hat 2023 – Las Vegas. Risk is an interesting subject and has many different meanings to many different people. For the most part Risk…Written on Tuesday, 12 September 2023 14:56 in Security Talk Read 1397 times Read more...
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Microsoft Finally Reveals how they Believe a Consumer Signing Key was Stollen
Written by Sean KalinichIn May of 2023 a few sensitive accounts reported to Microsoft that their environments appeared to be compromised. Due to the nature of these accounts,…Written on Thursday, 07 September 2023 14:40 in Security Talk Read 1836 times Read more...
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Mandiant Releases a Detailed Look at the Campaign Targeting Barracuda Email Security Gateways, I Take a Look at What this all Might Mean
Written by Sean KalinichThe recent attack that leveraged a 0-Day vulnerability to compromise a number of Barracuda Email Security Gateway appliances (physical and virtual, but not cloud) was…Written on Wednesday, 30 August 2023 16:09 in Security Talk Read 1601 times Read more...
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Threat Groups Return to Targeting Developers in Recent Software Supply Chain Attacks
Written by Sean KalinichThere is a topic of conversation that really needs to be talked about in the open. It is the danger of developer systems (personal and…Written on Wednesday, 30 August 2023 13:29 in Security Talk Read 1609 times Read more...
Recent Comments
- Sean, this is a fantastic review of a beautiful game. I do agree with you… Written by Jacob 2023-05-19 14:17:50 Jedi Survivor – The Quick, Dirty, and Limited Spoilers Review
- Great post. Very interesting read but is the reality we are currently facing. Written by JP 2023-05-03 02:33:53 The Dangers of AI; I Think I Have Seen this Movie Before
- I was wondering if you have tested the microphone audio frequency for the Asus HS-1000W? Written by Maciej 2020-12-18 14:09:33 Asus HS-1000W wireless headset impresses us in the lab
- Thanks for review. I appreciate hearing from a real pro as opposed to the blogger… Written by Keith 2019-06-18 04:22:36 The Red Hydrogen One, Possibly One of the Most “misunderstood” Phones Out
- Have yet to see the real impact but in the consumer segment, ryzen series are… Written by sushant 2018-12-23 10:12:12 AMD’s 11-year journey to relevance gets an epic finish.
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Displaying items by tag: Branding
Google is the most valuable global brand in 2014
According to the latest rankings of 100 most valuable global brands compiled by market research firm Millward Brown, Google is the most valuable brand in the world. Google has come to the first spot instead of Apple, which was the first in the rankings for three years, but now fell to second place because the Apple's value on an annual basis fell by 20 % and now amounts to $148 billion.
Microsoft Is Ditching the Metro Name And Branding; Why Now?
Microsoft has announced that they are getting rid of the Metro name for the Windows 8 “start screen”. The sudden shift on the eve of the launch (the final version has been released to OEM partners and other manufacturers) is unusual and Microsoft’s answers for this change are not adding up. The original term Metro can be dated back to the UI used for the Zune players and in particular the ZuneHD. This style of slimmed down icon-free user interface that many people liked about the now discarded media player. After receiving good feedback on the Zune (and with many comments asking for a “Zune Phone”) Microsoft pushed some elements of the Zune UI into their Windows Phone product.
Are Google and Asus Breaking Even On The Nexus 7, Or Are They Getting More Than They are Saying?
There has been a lot of talk about how Google is not making any money on the Nexus 7 and in truth they are probably not making much on hardware sales. This is not an uncommon trend to get products to the market at a cost that puts them in the consumers hands only to follow up with services that do generate income (in fact that is the business model of the cloud). The question is; if there is no margin for Google how much is there for Asus and why would they want to make these without making money per unit.
What's in a name?
William Shakespeare once wrote, “A Rose by any other name would smell just as sweet”. Now this is a very true statement but it does not apply to marketing and the human perception of brand recognition. The global PR machine has done such an excellent job of making the brand the thing we buy that shifts in name or logos can have massive impacts on the way we purchase things. Let me give you a funny example; Back when it was first released the Chevy Nova was considered a market success in the US. People were buying it at an acceptable rate and of course Chevy was making money. Then they tried to market it to South America. It failed and I mean epic failed. The reason for this fail? The name; you see in Spanish (and its derivatives) Nova sounds like the phrase “No Va” which is apparently short for “No Go” as you can imagine that name killed the sales rather nicely. Now car manufacturers make sure their product names are acceptable in the countries they plan to sell them in far in advance.