Apple is claiming that the new iPhone is sold out stating that preorders were “incredible”. The event happened an hour after preorders started which would seem to be a rather big deal for the new phone… well except for that nagging little fact that before the launch Sharp had already stated that they were not going to be able to meet production numbers of screens for Apple’s new phone. This problem was talked about all over the internet as having the potential to hurt Apple after the launch. We took a slightly different track and felt that Apple would spin the incident at launch which is what they have done.
So now that we are done with new iPhone let’s see what else Apple has got for us. Two things will be together for all of their products, new earphones called “Earpods” and a new connector. Lightning, the name of the new dock connector, will use an all-digital 8-signal design and will be able to be connected either side up. This means you won’t have to look for that squared symbol anymore on your cord. It is also 80% smaller than the old 30-pin connector and Apple has stated that it has improved durability. There will also be an adapter for the 30-pin connector. Apple said that one of the reasons for making this connector was to make more space inside the case.
FUD (Fear Uncertainty and Doubt) is annoying to read regardless of what side is doing it. Today’s bit of FUD is about Apple decreasing the amount of memory they are using from Samsung for the next iPhone. To start off with the decrease is nothing new nor is it unexpected. Apple used Elpida as the primary source for memory in the third generation iPad last year. They liked the product and the price so we would not expect them to drop that particular connection. Another supplier of memory to Apple is Micron Technologies. By an amazing coincidence Micron is also planning to buy Elpida some, like Citibank even feel that Apple might have encouraged Micron to make the purchase last year.
Although not surprising in the least, there are numerous articles expressing concern and shock at the fact that Sharp, a supplier of display panels to Apple, is having a rough time keeping its commitments. Wed talked about some of the moves Sharp has taken in the past few months to keep investors happy; including actually giving details on the production cycle dates. This is something that in the past (under Steve Jobs) would never have happened. Now with Cook at the reins things are different and many companies that are facing financial troubles are using their connection to Apple as a flag to either entice investors or to keep them.
We have called Apple's mighty PR machine the Greatest Show on Earth before. We have even gone into detail about how they manage a launch like a major motion picture production and even very briefly talked about how they are able to market last years tech and features to a generation that is increaingly tech savvy. What we have not done is go into detail on how these items combine to make up Apple's giant presence in the market.