Displaying items by tag: Likes
Facebook Likes are Protected Under the First Amendment
A Federal Appeals court has ruled that the act of liking something on Facebook is protected under the First Amendment in the US Constitution. For anyone that might not be familiar with this amendment it is the one that guarantees free speech. The ruling stems from a law suit that was filed claiming wrongful termination. In this suit the plaintiff claimed that he was terminated because he like the page of a political rival of his boss (the city sheriff).
If “Likes” could talk
Research conducted by Microsoft Research and the University of Cambridge has shown that the "likes" that we give to posts and articles can draw upon us the stunning amount of information and all that with a probability of 80%. Researchers managed to collect enough data to unravel the religious and ethnic background, political views, sex and many other things by using applications on Facebook like MyPersonality. According to the Wall Street Journal, the percentage of guessing the political affiliation of American respondents (ie - Democrats or Republicans) just based on their “likes” was over 85%, the race could be hit in 95% of cases, and sexual orientation in 88%.