Every now and then you see a game developer/publisher really push the limits when it comes to the goodies they are willing to pack into a game. We have seen everything from personal drones to night vision goggles in some kits. Now the latest Call of Duty will feature some pretty impressive gear including mockups of two of the weapons used in the game.
The Supreme Court in Los Angeles has dismissed the allegations by Axl Rose in a lawsuit against Activision which were first filed in 2010. Rose sued Activision claiming that in the game Guitar Hero 3, they used the song by Guns N' Roses Welcome to the Jungle, while for the promotion of the mentioned game they used the character of Slash and his former band Velvet Revolver.
Activision has announced that after a year of presence in the market their Skylanders franchise consisting of Skylanders: Spyro's Adventures, Skylanders Giants generated revenues of whopping $500 million and that was only in the U.S. market. Of this amount approximately $195 million goes to Skylanders Giants who arrived on the market in October last year, while the rest of the earnings are from Spyro's Adventure, which came out a year earlier.
Within the last few years more and more developers have been turning to digital sales as a means to sell their games. In fact, many companies can base nearly their entire success on digital sales. Companies such as Steam and Origin are some of the first that come to mind when consumers think of buying games online. Major companies such as EA and Activision Blizzard are expecting digital sales to exceed physical media sales within the next few years.
Activision is withdrawing into itself as they are closing another gaming studio. Yesterday we heard that they are closing Radical games (developers of some of the Crash Badicoot titles and also Prototype). Activision/Blizzard has been working to consolidate their development teams (including removing high profile members of some teams) although the exact reasoning behind this is not certain. We do know that although gamers recognize the publishing/distribution companies they also know the game studios that games come from. Without these attacked to new games (and with the reputation that Activision is giving themselves) there is a chance that Activision/Blizzard will end up like EA Games.
There is a tendency to assign personalities to corporations due to the way they seem to, at times, to take on the life of their CEO. One of the places this is most noticeable is in the tech industry. One good example of this it Apple, under Steve Jobs rule Apple became an extension of his personality and drive. Under Tim Cook we are seeing a change in Apple with things happening that never would have under Jobs. So you can see how it is easy to view a corporation as a single collective instead of the many, many parts that go to make them up.