In line with earlier announcements, on the Facebook's F8 conference in San Francisco, Mark Zuckerberg has unveiled its new advertising service. It is a service called Audience Network, which serves to distribute ads in mobile applications from other manufacturers, all via Facebook.
Most people are aware of small bits that are used to identify and track your computer on the internet and no, I am not talking about the NSA. We are talking about cookies and there are no end users that I know of that like them. If you look around you will find that there are tons of utilities, applications and plug-ins that will help you avoid or delete cookies from your system. Yet these annoyances (in addition to being more than a little invasive) are still around after more than 15 years. However, there is some potentially good news about this as we hear that Google is looking to move away from the use of third party cookies for tracking your movement on the internet.
Spending on online advertising in the first quarter of this year has increased by 26.3% from a year earlier, according to the results of the global advertising market Nielsen. They emphasize that the earlier trend continues, so we still have a slight increase in TV advertising, while the number of ads in printed materials is facing a small decline.
Facebook has released their financial report for the second quarter of 2013, indicating continued growth trend from prior quarters, both in revenue and number of users. The founder and head of the company (CEO) Mark Zuckerberg on the occasion of the report stated that Facebook is making great growth of the community of users, as well as having strong financial results, particularly in the mobile segment.
Google has announced their financial results for the second quarter of 2013. They reported total revenues of $14.11 billion (an increase of 19% compared to the same period last year), of which $12.1 billion came directly from advertising services. Operating profit was also impressive, $3.23 billion U.S. dollars, compared to 2.79 billion from the last year.
Twitter on their blog publicly announced their intent to use "cookies" in the browser, which will be installed on users' computers, and will be used for their monitoring. Of course, the basic idea is that this service will give them data on the habits of users so they could sell them to companies later, who will then be able to create personalized deals.
icrosoft's Atlas platform is now owned by Facebook. According to the official announcement, Atlas will provide advertisers on the Facebook opportunity of comparing the efficiency of campaigns on Facebook with other ways of advertising on computers and cell phones.
According to several rumors, Yahoo could soon expand areas of cooperation with Facebook. One consequence could be a cessation of the partnership between Microsoft and Yahoo. Will the two ladies Marissa Mayer and Sheryl Sandberg change the way we search the internet, or at least give some decent competition to Google and other search engines.
As Facebook looks for a new ways of making money they have introduced the Android Software Development Kit and Developers center. They have prepared Facebook widgets for app developers to implement into their apps. They also provided guides for building in friends so you can annoy your friends with app requests once they are done. As they stated on their site “This release includes several tools that simplify authentication and authorization, including a Fragment and a Button that manage login state automatically.”
Since the introduction of Apple’s iADs Apple has been pushing for more efficient ways to track user habits to attract advertising money. In fact during the introduction of iADs Steve Jobs noted that establishing rich ad content was one of the main reasons for moving to HTML5. The demo was mostly lost on the journalists that were present at the event (and those that watched the live streaming) as an ad service is not exactly a selling point to consumers. On top of that one of the methods that Apple used to help advertisers track user preferences for targeted ads, the Unique Device Identifier (UDID), was quickly abused by app developers as well as others to tie a person to a device for tracking and also to scavenge personal information (like contacts). It was a mess for iPhone owners and Apple alike.