Displaying items by tag: Consumer Awareness

In our articles and editorials you have heard us use some interesting terms that are not commonly used in marketing or PR. One of these is the Corporate Personality another is the Corporate Mythology. Now, you are never going to hear PR or Marketing people use these terms as they are not always positive. However we feel they are accurate. In fact my first exposure to the term Corporate Mythology was in a class on economics and its impact in military strategy. In it the instructor asked us to identify certain key people in a corporate economy and describe their function in the business and how they affected the whole. When we were done he showed us how these central people formed the corporate mythology by comparing them directly to Norse, Greek and Roman Mythology. It was an amazing thing to see in practice.

In a surprising move XFX is now stating that they do not provide ANY direct warranty to the consumer. According to their warranty information page  they state “XFX does not sell its Product directly to the consumer therefore the warranty for XFX Products remains the responsibility of your reseller where you purchased the Product”. I am not sure about you, but this sounds like they are dodging responsibility…