In any technology based company there is a need for strong leadership. The problem comes in finding the right person to take the role of leader. We have seen how much of an impact the right and wrong choices can make in companies like Apple and AMD. As current CEO Rory Read prepares to step down we are taking a look at AMD and their leadership over the years. With AMD they have fought the battle of leaders ever since the tenure of Hector Ruiz. Ruiz is possibly one of the most universally disliked CEOs that AMD has ever had. Most will put AMD’s current situation squarely in his lap.
Over the course of the last year or so we have watched as a once solid company has started to crumble into a shadow of its former self. Yes we are talking about AMD and although the trip down the path to where they are now started years ago we have to wonder if there was ever a chance to change things and get the company back on track.
AMD finally has a new CEO, after multiple ups and downs and more than a few replacements we find former Lenovo President and Chief Operating Officer Rory Read as the number one guy. According to IBM Rory has an impressive resume that includes 23-year at IBM holding a number of management positions.
AMD’s CEO history has been somewhat murky since Hector Ruiz (the man most people loved to hate) transferred (for lack of a better word) from AMD proper to Global Foundries under the Asset Lite program and AMD put together to lower overhead costs. After Ruiz left Dirk Meyer (one of the men responsible for the Athlon CPU) took over. It was felt that AMD needed to return to its winning roots and that perhaps Myer would be the one to do it. However, legal bills and the after effects of the ATi acquisition hurt AMD who did not return to having a profitable quarter until after Meyer worked out a $1.25 Billion settlement with Intel over their extended Anti-Trust litigation. Meyer left the company in January of this year. Since that time Thomas Seifert has been the acting CEO. Thomas will return to the post of Chief Financial Officer.
We wish Mr. Read well and luck in brining AMD around and hope that he does have the skills to make headway. Still when we see him we will always remember Lenovo’s LePhone…
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