Displaying items by tag: Hotmail

Here at DecryptedTech we love semantics as they provide us with endless hours of fun not only deciphering the hidden message behind the words, but also in laughing at the message that is trying to be presented. Today we are taking a look at Microsoft’s latest PR move and how they hope it will not only help them recover from the sins of the past, but hurt Google just a little bit.

Outlook.com was launched in June last year, but what was available to users was a beta version of the service. Microsoft has announced that the period of beta testing for their e-mail service is now complete.

Microsoft is working very hard to make a fresh start of things. After announcing that they were doing away with their Zune player and eventually their music service (both of which were arguably better than their Apple counter parts, but Microsoft failed to market them properly) they are now moving in on Hotmail. Today they launched their replacement for the Hotmail service called Outlook.com. This is not the first time that Microsoft has tried to rebrand Hotmail though and might not be the last. Before they tried to change Hotmail into Windows Live mail (which failed) as a way to remove the old outlook express application from Windows and provide it as a service to those that wanted it (in a bundle with a bunch of other Microsoft apps).  Still Hotmail survived and continued to be one of the most popular free webmail services in the market.