Displaying items by tag: iOS 6

Since the introduction of Apple’s iADs Apple has been pushing for more efficient ways to track user habits to attract advertising money. In fact during the introduction of iADs Steve Jobs noted that establishing rich ad content was one of the main reasons for moving to HTML5. The demo was mostly lost on the journalists that were present at the event (and those that watched the live streaming) as an ad service is not exactly a selling point to consumers. On top of that one of the methods that Apple used to help advertisers track user preferences for targeted ads, the Unique Device Identifier (UDID), was quickly abused by app developers as well as others to tie a person to a device for tracking and also to scavenge personal information (like contacts). It was a mess for iPhone owners and Apple alike.

After the Swiss Federal Railways accused Apple of stealing their iconic clock design last month, the two companies have decided to establish a licensing agreement so Apple can use it in their new iOS. Shortly after the accusations were made by the SFR the two companies decided to arrange a meeting to settle this issue. Obviously Apple was aware that there is no way they could win if the Swiss company decided to sue them so they picked the gentleman’s way of sorting this out. The SFR even stated that they are proud their design is used so that was a huge sigh of relief for Apple.