The fate of Samsung and Apple are in the hands of the jury now… not really. You see no matter the outcome of this particular part of the greater drama the losing side will appeal. This is both a good and a bad thing for both companies. In the case of Samsung losing verdict allows them to be able to bring more witnesses and to also find some of Apple’s patent invalid. For Apple a loss would be a little more damaging, but they are already working on improving their reputation with improvements in their partner Foxconn’s factories. This is the problem that we face right now with the US legal system. It is sort of backwards and in many cases does not understand the items that it is supposed to govern and rule on.
As part of their War on Apple, Samsung is pulling off some very neat tricks without having to spend a penny. Some of these are basic PR tricks like showing the phone off in the right ways with the right ads, giving extra color choices and also telling people how many other people want it. Of course we would never say that Samsung has not put in its fair share of money to get the Galaxy S III and other products off the ground (not including all of the law suits going on), but that sometimes the best tricks are the ones that do not cost you anything.