Displaying items by tag: Live Mail

Microsoft is working very hard to make a fresh start of things. After announcing that they were doing away with their Zune player and eventually their music service (both of which were arguably better than their Apple counter parts, but Microsoft failed to market them properly) they are now moving in on Hotmail. Today they launched their replacement for the Hotmail service called Outlook.com. This is not the first time that Microsoft has tried to rebrand Hotmail though and might not be the last. Before they tried to change Hotmail into Windows Live mail (which failed) as a way to remove the old outlook express application from Windows and provide it as a service to those that wanted it (in a bundle with a bunch of other Microsoft apps).  Still Hotmail survived and continued to be one of the most popular free webmail services in the market.

As consumers are becoming less and less enchanted with their wireless carriers we are now hearing that Microsoft is trying to take a leaf from their book of tricks. With a wireless provider the way to get people in the door is to offer great phones (like the iPhone, Google Nexus, Galaxy III Etc) for amazing prices, but then to require a two year commitment for service. This is exactly what Microsoft might be doing with the next round or XboX hardware.