Apple's CEO Tim Cook has sent a lengthy letter to all company's employees in which he presented plans for 2014 and reflected on the successes in the 2013. In addition to the launch of the new iPhone, iOS 7, and two new versions of the iPad, Cook points out that he is particularly proud of the fact that they have started shipping the Mac Pro, which is manufactured in the United States, to be more precise, in Austin, Texas. They also recorded 50 Billionth application download from the AppStore this year, which the company also considered as an extremely great achievement.
It must be a slow news day over at Apple Insider where they have chosen to present a mistake in an advertisement to try and slam the new Surface 2. You see according to them, the ad shows Excel making a mistake in addition. This somehow translates to Microsoft being bad and Excel being worse than numbers. The author of the piece quickly went about showing how much better Numbers was by using it to calculate the same sum and they came up with the correct number. The logical leap here is something staggering considering it is not a photo of the surface, but a piece of graphic art.
Computer companies usually base their income on software or hardware sales, some of them even manage to earn from both sources. Microsoft for example always charged for their Windows OS, we can say a decent sum of money, only upgrade versions were a bit more affordable.
According to the data that KGI Securities acquired, the latest model of iMac which was introduced in 2012 was sold in far less copies than it was expected at Apple. Analysts believe that the reason for this is primarily high price which makes iMac non-competitive in smaller markets and in emerging one such as China.
Arthur Levinson, Al Gore, Bill Campbell and other members of the board of directors of Apple are not completely satisfied with the work Tim Cook has done so far, and he was appointed as a CEO because exactly those people were confident that he was the right man to take Jobs place. Poor performance of Apple and decline in value of the shares from around $700 to around $500 certainly wont help with the unpleasant situation at the top of the company.
According to market research company NPD, Apple's MacBook Air dominates the thin and light notebooks market in the U.S., and given the good reception of recently introduced new models, even in the near future, this situation is unlikely to change significantly.
Microsoft earlier this year introduced the possibility of leaving a short video message via Skype. Interestingly, this functionality was only available on competing platforms - Mac, iOS and Android.
Apple has released the schedule of this year's WWDC (10-14. June) Conference which is held every year in San Francisco and regularly used to introduce new Apple gadgets and software. Usually the content of the conference is to some extent hidden, but it seems that Apple this year has something different in mind. It was announced that on the conference we will see a new version of OS X but also much more interesting iOS.
This year's edition of Apple Mac computers could have support for faster Wi-Fi wireless networks. Apple has in a new beta version of the upcoming operating system upgrade OS X 10.8.4 implemented support for 802.11 ac standard that supports data transfer rates up to 1.3 Gbps in the local wireless network.
According to reports on Bloomberg, Apple is working the possibility of a switch of all of their Mac PCs to ARM processors. If they do make this change it will be the third processor architecture they have gone through. Apple started with Motorola 68xxx series processors, to be switched to the PowerPC in 1994, and for the past seven years they have been running on the Intel x86 architecture. Most interesting of all is that Apple managed to successfully, usually with minimal shock to their customers, make such a fundamental transition every time by which they are unparalleled in the industry.