Ubisoft is under a lot of pressure since the launch of the Assassin’s Creed Unity. The game had a large number of bugs along with some rather disappointing performance to boot (30fps). In the days leading up to the launch Ubisoft attempted to tell everyone know that 30fps was more than enough and that it was in line with a cinematic experience. The number of articles making fun of these rather poor excuses was quite large and while trying to pass off a poor performing game as something wonderful is not unexpected it is still in rather poor taste if circumstances make it look like you might have done it on purpose.
Newly minted Microsoft CEO Satya Nadella had some interesting things to say about data privacy and how it effects Microsoft in the global market place. The comments, although made during an HP event in Las Vegas are another part of the PR campaign that Microsoft has embarked on after the departure of Steve Ballmer. Some of the first moves were to small items intended to shore up some potentially dangers areas in the market.
Here at DecryptedTech we love semantics as they provide us with endless hours of fun not only deciphering the hidden message behind the words, but also in laughing at the message that is trying to be presented. Today we are taking a look at Microsoft’s latest PR move and how they hope it will not only help them recover from the sins of the past, but hurt Google just a little bit.
Israeli website, Calcalist, has published information that Apple will buy Israeli company PrimeSense, known for its motion-sensing technology... for the second time (this information was published for the first time in July).
Apple has been having a rough time during the first few months of 2013. So far they have been taken to court over their eBook pricing efforts, their tax plans and have even had some older models of their iPhone and iPad banned from import into the US. This all happened to a company that was set to hit $1,000 a share in the latter half of 2012. Sadly for Apple many things have changed since then including their campaign to stomp out competition through the use of patents instead of innovation. Apple’s image and mythology has taken a huge blow while rival companies like Samsung, LG and even HTC and Motorola are working to push new technologies into their products (even if they might not make sense).
For about the last four months we have been talking about the decline of Apple. We are not saying that they are going to die, or go bankrupt or anything like that, but we are saying that they are no longer going to be the company that they once were. There are many reasons for this that we have covered including a lack of real innovation, a closed eco system, and one of the biggest ones; Tim Cook as CEO. To many this one may come as a surprise, but it is not that much of one really. Tim Cook is a businessman first and foremost. He was the one that proposed moving production and warehousing outside the US. He also has been instrumental in making other very business oriented decisions. However, while Tim Cook is good at running the day-to-day operations of a company, he is not the guy you want in charge at a place like Apple.
Apple is claiming that the new iPhone is sold out stating that preorders were “incredible”. The event happened an hour after preorders started which would seem to be a rather big deal for the new phone… well except for that nagging little fact that before the launch Sharp had already stated that they were not going to be able to meet production numbers of screens for Apple’s new phone. This problem was talked about all over the internet as having the potential to hurt Apple after the launch. We took a slightly different track and felt that Apple would spin the incident at launch which is what they have done.
Nothing spreads around the internet like a bad poll with dramatic data. As the launch of the “New iPhone”, or whatever Apple is going to call it, gets closer the ridiculous polls are starting to come out again. One of the latest is predicting that 1 in 5 Android users will defect to the new iPhone when it is released. This staggering study was done by techbargains over the phone to allegedly a random group of 1,300 people. The poll has gotten quite a bit of exposure, but there are more than a few things wrong with the study and the numbers presented. This type of data manipulation is common in the industry and we have seen similarly limited studies conducted on behalf of Microsoft, Dell, HP, Android, and many, many others. Still when this type of misleading information hits the web it needs to be addressed and explained instead of just spreading it like the gospel truth.
Today is the day that Microsoft is allegedly going to release Office 15 to the world (although most are galling it Office 2013 now). The rumors started to surface when it was announced that Microsoft would be holding an invite only press event today (July 16 2012) in San Francisco. Just like the debut of the Surface Tablet Microsoft is keeping quiet about the actual news they are going to give out at the event today so they could be announcing almost anything including their own phone, but we think that is unlikely. We know that Microsoft intends to include Office 15 with Windows RT so it is probably much more likely we are going to see something on their new productivity suite.
In our articles and editorials you have heard us use some interesting terms that are not commonly used in marketing or PR. One of these is the Corporate Personality another is the Corporate Mythology. Now, you are never going to hear PR or Marketing people use these terms as they are not always positive. However we feel they are accurate. In fact my first exposure to the term Corporate Mythology was in a class on economics and its impact in military strategy. In it the instructor asked us to identify certain key people in a corporate economy and describe their function in the business and how they affected the whole. When we were done he showed us how these central people formed the corporate mythology by comparing them directly to Norse, Greek and Roman Mythology. It was an amazing thing to see in practice.