It looks like Razer’s attempt to push into the PC market is not going exactly as planned. After showing off Project Christine at CES 2014 they are now admitting that they did not anticipate some of the complications they have run into. One of these comes from the fact that Christine is nowhere near ready to hit the streets. Razer is blaming OEMs for this issue, but in reality it is probably not completely their fault.
All gamers that want to pick up their gaming on a higher level than just plain confrontation against the AI in single player, very quickly become aware of the importance of having good peripheral hardware, especially of gaming mice and keyboards, which will greatly help them online against other more unpredictable opponents. Razer is a gaming company that needs no further introduction, which has just unveiled its new mechanical switches designed for gaming keyboards.
Wearable tech seems to be the big thing going right now. Companies like Nike, Sony, Pebble and LG have all got their hands in it with their versions of the smartwatch. From the elegant to the downright gaudy, there are a lot to choose from right now. We saw several of these at CES 2014, but the one that really set itself apart from the others for me came from what may seem an unlikely source: Razer.
I had the chance to talk with Keven Scarpati of Razer at CES 2014 and get a look at some of their upcoming gear. As usual, they have some very interesting things in the pipeline, but the top of the heap has got to be their newest take on the personal computer: Project Christine.
Razer recently introduced refreshed offer of gaming laptops, which now consists of two models. The existing 17-inch Blade model now bears the name Blade Pro, while the "new" Razer Blade is a brand new notebook with 14-inch screen.
Razer without a doubt has significant customer interest in gaming tablet Edge. The company has opened preorders for Edge earlier this month, and Razer’s CEO Min-Liang Tan reports that they already sold out the initial stock of higher priced Edge Pro. “We've had to stop taking pre-orders for the Razer Edge Pro as the pre-orders have gone beyond our forseeable manufacturing capacity (i.e. all stock is sold out for the months to come). We're doing all we can to get manufacturing lines up and running so please bear with us.“ Min-Liang Tan said.
Rahul Sood has become a strategic advisor of Razer management in all business segments. His assignments are related to global business sales, marketing and product development, and it was exactly Sood, according to Razer CEO Min-Liang Tan, who was the inspiration for the company's entry into the gaming computers such as tablet Edge and notebooks Blade.
Razer has launched a wireless gaming mouse named Ouroboros, which was originally presented in July of this year (2012). The mouse is a symmetrical design with specific modular capabilities relating to removable side supports and adjustable length of the palm rest, so that each user can adjust the mouse to their own playing style and hand size.
Razer has introduced a slightly modernized version of the DeathAdder gaming mouse. The Razer DeathAdder was originally introduced in 2006 and is the best-selling gaming mouse in the world. In the latest incarnation Razer is giving it more modern hardware and easily modified ergonomics. Razer continues to improve their DeathAdder year after year, making it every year better by improving hardware specifications while keeping the design that is obviously a favorite with gaming audiences.
Razer’s concept design that certainly raised the spirits of the gamers around the globe will be made. Razer's CEO Min-Liang Tan posted a note on his Facebook page saying “If this post gets 10,000 likes/shares in the next 7 days, we’ll work on making the concept a reality and launch the product. On top of that, we’ll share some of the high-level concepts with you to crowd source some of the design decisions – For Gamers. By Gamers. We’d like to hear how you would like to design the actual tablet right here on the Razer Facebook Page, as well as take suggestions for specs, form factor, pricing, features etc.” I guess there is no need to say that the wanted 10,000 likes/shares were passed with ease.