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Displaying items by tag: Swipe Fees

Wednesday, 29 October 2014 15:20

Apple Pay Competing with Walmart, not Google

When Apple announced their new NFC payment system it seemed the press and analysts were in nirvana. You could not open up a news site without seeing a headline on how Apple pay was going to change your life. Most of these failed to acknowledge that mobile payments (even through NFC) have existed for decades and that Google Wallet was and still is accepted at a number of locations. They were convinced that Apple pay was the way to go and they (Apple) had the future in their hands.

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