From The Blog
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ConnectWise Slash and Grab Flaw Once Again Shows the Value of Input Validation We talk to Huntress About its Impact
Written by Sean KalinichAlthough the news of the infamous ConnectWise flaw which allowed for the creation of admin accounts is a bit cold, it still is one that…Written on Tuesday, 19 March 2024 12:44 in Security Talk Read 614 times Read more...
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Social Manipulation as a Service – When the Bots on Twitter get their Check marks
Written by Sean KalinichWhen I started DecryptedTech it was to counter all the crap marketing I saw from component makers. I wanted to prove people with a clean…Written on Monday, 04 March 2024 16:17 in Editorials Read 1522 times Read more...
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To Release or not to Release a PoC or OST That is the Question
Written by Sean KalinichThere is (and always has been) a debate about the ethics and impact of the release of Proof-of-Concept Exploit for an identified vulnerability and Open-Source…Written on Monday, 26 February 2024 13:05 in Security Talk Read 1067 times Read more...
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There was an Important Lesson Learned in the LockBit Takedown and it was Not About Threat Groups
Written by Sean KalinichIn what could be called a fantastic move, global law enforcement agencies attacked and took down LockBit’s infrastructure. The day of the event was filled…Written on Thursday, 22 February 2024 12:20 in Security Talk Read 1023 times Read more...
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NetSPI’s Offensive Security Offering Leverages Subject Matter Experts to Enhance Pen Testing
Written by Sean KalinichBlack Hat 2023 Las Vegas. The term offensive security has always been an interesting one for me. On the surface is brings to mind reaching…Written on Tuesday, 12 September 2023 17:05 in Security Talk Read 2085 times Read more...
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Black Kite Looks to Offer a Better View of Risk in a Rapidly Changing Threat Landscape
Written by Sean KalinichBlack Hat 2023 – Las Vegas. Risk is an interesting subject and has many different meanings to many different people. For the most part Risk…Written on Tuesday, 12 September 2023 14:56 in Security Talk Read 1803 times Read more...
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Microsoft Finally Reveals how they Believe a Consumer Signing Key was Stollen
Written by Sean KalinichIn May of 2023 a few sensitive accounts reported to Microsoft that their environments appeared to be compromised. Due to the nature of these accounts,…Written on Thursday, 07 September 2023 14:40 in Security Talk Read 2078 times Read more...
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Mandiant Releases a Detailed Look at the Campaign Targeting Barracuda Email Security Gateways, I Take a Look at What this all Might Mean
Written by Sean KalinichThe recent attack that leveraged a 0-Day vulnerability to compromise a number of Barracuda Email Security Gateway appliances (physical and virtual, but not cloud) was…Written on Wednesday, 30 August 2023 16:09 in Security Talk Read 2056 times Read more...
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Threat Groups Return to Targeting Developers in Recent Software Supply Chain Attacks
Written by Sean KalinichThere is a topic of conversation that really needs to be talked about in the open. It is the danger of developer systems (personal and…Written on Wednesday, 30 August 2023 13:29 in Security Talk Read 1835 times Read more...
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Displaying items by tag: Windows Phone 7.5
Microsoft Dumps a Ton of Money Into a New Marketing Campaign for Windows Phone
Have you ever loaned someone money and as soon as you gave it to them you thought “well I will never see that back”. I have to wonder if Steve Ballmer is thinking that very thing right now. His company, Microsoft, has just written a very big check to Nokia and a few other EU based phone makers for a huge marketing push on Windows Phone 7.5 (aka Mango). We wonder if this is too little too late. So far Windows Phone 7 has not managed to even capture 2% of the market share. Much of this is due mistakes made in the way Windows Mobile 6.5 was coded. Yes, I am saying that Microsoft started losing market share as far back as Windows Mobile 6.x. From there they had a good chance to build on the relative success of the ZuneHD but failed to read the market queues properly and ended up making two of the worst received mobile phones ever. These were the Kin phones which had a product lifespan of only six weeks.
After that things began to decline rapidly and Windows Mobile never really took off again. We have talked about some of the reasons for this in recent articles and it really does boil down to Microsoft’s in ability to understand the market and the competition. However, for once they are going to try and do some marketing. We honestly do not feel that any amount of marketing done by Microsoft can save the Windows Phone division (unless they hire the entire Apple PR team. Still we do think they have to try.
The reality is that Microsoft and its partners must change the image of Windows Phone, they have to offer better hardware, faster response and more content than either Apple or Android can, the problem is that Microsoft just does not have the apps to match either of these two companies. In my opinion they do have a much better music service, but you cannot produce a winning phone with just that.
Steve Ballmer will need to keep his check book handy as 2011 runs into 2012 because I have a feeling they will need it just to get on the map for the Holiday Season. To give you an example of what I mean; I asked a few people what they thought of Microsoft’s mobile OS and all I got was a blank look. They did not even know there was such a thing. Like I said, this is going to be an uphill battle and all the trash talking and cash is not going to replace the lack of handsets and market knowledge about the product.
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