Tuesday, 15 January 2013 18:48

Activision has created another blockbuster

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skylanders

Activision has announced that after a year of presence in the market their Skylanders franchise consisting of Skylanders: Spyro's Adventures, Skylanders Giants generated revenues of whopping $500 million and that was only in the U.S. market. Of this amount approximately $195 million goes to Skylanders Giants who arrived on the market in October last year, while the rest of the earnings are from Spyro's Adventure, which came out a year earlier.

If you are not familiar with the Skylanders franchise you should know that it is a hybrid of classic toys and video games, which allows fans to make their toys come to life in a virtual world. Each of the games come with approximately $500 worth toys that are available to players who want to deepen their experience.

“Just a year ago, the concept of bringing toys to life in a virtual world was an untested play pattern that Activision and Toys For Bob believed in. Now the category has been established in the market and embraced by parents and kids everywhere“ says John Coyne, vice president of marketing at Activision. Just like Valve, it seems that almost everything Activision touches turns to money.

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Read 2906 times Last modified on Tuesday, 15 January 2013 18:55

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