In the advertisement appears a voice with a British accent of an actor in the role of Apple's chief designer Jony Ive representing „magic“ tablet iPad Air. That voice is then alternated with another voice from an actor with an American accent who is presenting abilities of Amazon's Kindle Fire HDX tablet.
Video is a kind of comparison between two devices with Amazon's product always having better features than Apple's. Kindle Fire HDX has more pixels, it is lighter and cheaper than Apple's iPad Air. Check the attached video and see for yourself
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