Monday27 March 2023

Are we looking at an Instagram camera?

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Socioalmatic’s "Instagram camera" is a hybrid digital camera and small format printer with which the company plans to provide their customers the experience of modern instant cameras as they could once have with the celebrated American company Polaroid. Consequently, it’s not particularly surprising that Socialmatic obtained a license to use the Polaroid name and logo in conjunction with its digital camera.

Socialmatic’s camera should be available at the beginning of next year and will have a rectangular screen size of 4.3 inches and be equipped with 16 GB of storage, an SD card, WiFi, Bluetooth and 3G. The capabilities of the sensors and optics are not yet known, but they mentioned an LED flash. Of course, there is the most important and most interesting possibility – a print of rectangular photos that will be furnished with a unique QR code.

The idea is that the users shoot a photo, put it on Instagram, and then print it using the integrated printer. The printed photo is self-adhesive, so the idea is that users stick their photos to a public place and then via QR code collects likes on Instagramu. Since the camera has a very retro design, reminiscent of Polaroid cameras of the past century, it is obvious that the target population is hipsters.

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Last modified on Wednesday, 06 March 2013 04:44

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