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Barnes & Noble ready for Kindle Paperwhite

by on02 October 2012 2149 times

Amazon's new device, the Kindle Paperwhite will soon be shipping out from their warehouses and one of their biggest rivals Barnes & Noble won’t just sit around and wait to see what will happen. So far B&N has been at the top of the illuminated e-reader market and now Amazon wants their share of it too. The step B&N decided to take is to cut the price of their NOOK SimpleTouch with GlowLight device from $139 to $119, the same price that Amazon's Kindle Paperwhite will be selling. Even though it's pretty obvious that this is a reflex reaction to the Paperwhite launch, people at B&N say it has nothing to do with it.

They say that they planned to cut the price for quite a while, but Amazon's announcements earlier this month about their new Kindle family certainly speed things up. Also this is not the first time that B&N has dropped their prices after a move from Amazon. Back in August they cut the prices of the NOOK Tablet (16 GB) from $249 to $199 the 8GB version from $199 to $179 and the NOOK Color from $169 to $149. This happened after the rumors around Kindle Fire HD started to pop up. This should be just a move to stay in competitive position before they launch their own new line of devices.

Barnes & Noble just announced the new prices today, but Target and Wal-Mart decided to ruin the surprise and released the prices the day before. The funny thing is that both of these companies removed Amazon's e-readers from their supplies. The new prices should help B&N gain some extra sales as the holiday shopping season is approaching and from competition between them and Amazon customers are sure to have a decent benefit, as prices drop, and new devices are pushed out regularly.

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Last modified on 02 October 2012
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