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Monday, 25 February 2013 05:58

Disappointing results for BlackBerry Z10

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It looks like sales of the BlackBerry Z10 smartphone are not what the company formerly known as RIM had hoped for. According to the analyst research house Cannacord Genuity and Pacific Crest, which gathered data from stores and distributors, BlackBerry has sold only 300,000 Z10 devices. This figure should be slightly larger at the end of the company's fiscal year which ends in March, but not significantly so.

Initial estimates of Z10 sales stated around 1.75 million devices sold by the end of the fiscal year, analyst firms now estimate that BlackBerry supplied distributors with between 1 and 1.5 million units, but not all of these were sold as the sales estimates show. The original expectations were talking about 3-4 million devices shipped in the same period.
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Now that the model Z10 is on the market, sales of the BlackBerry Bold 9900 have dropped significantly. If this trend continues the company could mark the fifth quarter in a row in the red zone. On the other hand, the BlackBerry Z10 is currently on sale only in a few countries (such as Canada and Great Britain), while unit sales in the largest and most competitive market, the U.S., will start in March. BlackBerry has not officially commented on any specific sales results released.

Do you think the Z10 will be a success or failure? Tell us in our Forum

Read 2464 times Last modified on Monday, 25 February 2013 06:00

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