The content will be specific TV shows and program of NBC television network. Besides viewing video content users will be offered the possibility of setting up reminders for upcoming shows and buying movie tickets.
Twitter's partnership with NBC-operation should ensure mutual benefit for the companies. Twitter will be promoted via NBC's channels, while NBC will advertise themselves and their programme with tweets towards their users. The service is in currently in the testing phase and has not yet been available to customers.
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Twitter in the United States launched a new option with which you can play TV content by simply clicking on the icon "See It". Option applies only to subscribers of US cable operator Comsat. When a user posts a tweet about TV content, by pressing the "See It" users will access the screen with additional information about the content, with the option to browse it on the web or on TV.
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