Displaying items by tag: Black Friday

For many years Apple has existed in something of a bubble. The bubble was created by their PR and Marketing division (arguably one of the best on the planet) and was designed to put Apple on a higher platform. Part of this was to paint the hardware and software used in Apple’s products as “higher-quality” which commanded a much higher price. This has allowed Apple to push their products on the market as significantly higher prices than their competition and still maintain great sales.

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