Google has a bit of a history (understatement) of abusing data collection and sneaking in ways to continue collecting data on its users. This type of collection is all in service to their ad business. They want to be able to send targeted ads to users and the only way to do that is to collection information about them. This pattern of behavior has led to more than one lawsuit in the past based on the way they word turning features on or off and what they collect. Even Google’s current proposed solution to excessive data collection for targeted ads is confusing and seems like nothing more than a way to maintain control of the collection process.