Apple has made a decision about the data that is stored in their borrowed HealthKit API. The decision is to ban developers from sharing any of the data that the service collects to ad agencies. This move will be in effect the day that iOS 8 and will run until Apple changes their mind. This move is actually a very good thing and does cover some concerns about the amount of personal information that mobile devices are starting to amass.

This morning’s news is full of posts about Google “following” Apple into the wearable fitness game. After Apple announced their Healthkit app and all that it can do Google quickly pulled the covers back on theirs. Now what all of these articles fail to mention is that other companies have been in the health game long before Apple decided to step into the waters. Nike, Polar, I’M Spa, and Even Samsung had health apps and wearables long before.