Flooding of large number of images on the Internet that are later found to be false or manipulated and the need for rapid checking of their authenticity, motivated company FourandSix to present a web application "izitru".

After the word "selfie" became so popular that was named word of the year and included in the Oxford dictionary, the term selfie received its section on the Apple's App Store. Within these categories are placed applications that enable users to capture and share their selfies. To further popularized this group of applications, Apple temporarily put the section on the iTunes cover page.