Displaying items by tag: InGame Purchases
Thursday, 03 July 2014 20:43
UK Ad Standards Authority Says EA Must Be Clear with the term Free to Play
The term “free to play” has often been parodied as “free to pay” by gamers that feel this new system of timers and locks is something that is just not a good business model. Fortunately it is not a model that has managed to spread through the entire market, but is one that is certainly entrenched in the mobile one. A recent ruling in the UK over EA’s advertisement of the Dungeon Keeper game for iOS and Android might be the start of a new look at this often misleading label.
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