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Displaying items by tag: Manufacturing

Monday, 30 January 2012 06:57

Apple's Myth Machine Slowly Coming to a Halt

despdThere are many things that bother me about the way the media portrays things and how this portrayal develops corporate myths that are then bought into by the consumer market. One of these has always been the superiority of Apple products over the rest of the competition. The myth all started many years ago when Apple manufactured everything they made here in the US pretty much by hand. They were a boutique dealer and could afford to take the extra time and effort to get all of the details right. However, all of that changed when Tim Cook arrived on the scene.

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