Displaying items by tag: Marketing

CD Projekt RED has found themselves the victim of both data theft and now blackmail. At least that is what we are hearing from their Twitter account. According to CD Projekt, someone has made off with information that relates to their upcoming game Cyberpunk 2077. The Tweet goes on to say that the files are old and are not representative of the current version of the game. They also say they are not planning on giving in to the ransom demands. It is something of an interesting situation to be honest.

The world of the technical press has been evolving since it stumbled on the scene back in the mid-1990s. At that time the world seemed to be open to anyone with access to a website and willing to spend a few hours tinkering with the latest gadgets. This spawned a time when the internet was really a good source for information on computer hardware and software. Manufacturers also saw this and started relationships with many of the review sites online to help them understand the market and build better hardware.

It seems that the little “error” that was made when listing the specifications of NVIDIA’s GTX970 it getting ugly. A Law firm in Alabama has taken a single complaint and request for monetary compensation and pulled it into a full blown class action law suit against both NVIDIA and Gigabyte. For those of you that have been living under a rock for the last couple of months, where is a summary of the issue.

Newly minted Microsoft CEO Satya Nadella had some interesting things to say about data privacy and how it effects Microsoft in the global market place. The comments, although made during an HP event in Las Vegas are another part of the PR campaign that Microsoft has embarked on after the departure of Steve Ballmer. Some of the first moves were to small items intended to shore up some potentially dangers areas in the market.

Irony is described by Miriam Webster as: a situation that is strange or funny because things happen in a way that seems to be the opposite of what you expected. This is exactly what we have in the current (and immature) market for the smartwatch. Although we have heard Apple’s PR and legal teams cry that Samsung copies everything they do (Tim Cook once claimed Apple as the sole source of innovation) it seems that Apple is falling behind the company that some Apple fans dub “samesung”. At least this is the case in the Smartwatch market.

Microsoft is a company with some serious identity issues, at least they have become a company with identity issues. It seems that they do not really know where they want to be or where they belong. Looking back at their history it seems that ever since they built their own gaming console Microsoft has begun to think of themselves as a hardware company more than a software development company. This was probably not the best thing for them to do or to think.

According to the latest rankings of 100 most valuable global brands compiled by market research firm Millward Brown, Google is the most valuable brand in the world. Google has come to the first spot instead of Apple, which was the first in the rankings for three years, but now fell to second place because the Apple's value on an annual basis fell by 20 % and now amounts to $148 billion.

If you were getting worried about the fact that Apple has not published another patent in a last few weeks, fear not, because they have done just that. This week the U.S. Patent Office published two patent applications submitted in October 2012, which relate to unlocking system of iPhone and iPad devices through gestures.

Company Amazon launched its version of an advertising campaign that attacks the competition. In fact in a commercial for their tablet Kindle Fire HDX, Amazon pokes competition from Apple, which recently launched new models of the iPad family to the market.

Israeli website, Calcalist, has published information that Apple will buy Israeli company PrimeSense, known for its motion-sensing technology... for the second time (this information was published for the first time in July).