Displaying items by tag: Marketing

When I started DecryptedTech it was to counter all the crap marketing I saw from component makers. I wanted to prove people with a clean and simple way of understanding what a product could and could not do. I also wanted to counter the massive amounts of FUD (Fear Uncertainty and Doubt) that was thrown around from different players in that industry. When I stepped away from the PC component market and began covering the industry I worked in (cybersecurity) I continued this, but only in a narrow way. I did not cover the horrible marketing and FUD efforts that I saw on platforms like Facebook, LinkedIn, and Twitter (now X). Well… now, things have changed. I am not going to just watch the shit marketing and FUD get pushed around so, to quote John Wick, Yeah, I guess I am back. I will be diving into a recent misuse of X Premium in a marketing effort on behalf of a few major studios. (I will get to gaming, cybersecurity, and other FUD as well).

Published in Editorials

CD Projekt RED has found themselves the victim of both data theft and now blackmail. At least that is what we are hearing from their Twitter account. According to CD Projekt, someone has made off with information that relates to their upcoming game Cyberpunk 2077. The Tweet goes on to say that the files are old and are not representative of the current version of the game. They also say they are not planning on giving in to the ransom demands. It is something of an interesting situation to be honest.

Published in News

The world of the technical press has been evolving since it stumbled on the scene back in the mid-1990s. At that time the world seemed to be open to anyone with access to a website and willing to spend a few hours tinkering with the latest gadgets. This spawned a time when the internet was really a good source for information on computer hardware and software. Manufacturers also saw this and started relationships with many of the review sites online to help them understand the market and build better hardware.

Published in Editorials

It seems that the little “error” that was made when listing the specifications of NVIDIA’s GTX970 it getting ugly. A Law firm in Alabama has taken a single complaint and request for monetary compensation and pulled it into a full blown class action law suit against both NVIDIA and Gigabyte. For those of you that have been living under a rock for the last couple of months, where is a summary of the issue.

Published in News

Newly minted Microsoft CEO Satya Nadella had some interesting things to say about data privacy and how it effects Microsoft in the global market place. The comments, although made during an HP event in Las Vegas are another part of the PR campaign that Microsoft has embarked on after the departure of Steve Ballmer. Some of the first moves were to small items intended to shore up some potentially dangers areas in the market.

Published in News

Irony is described by Miriam Webster as: a situation that is strange or funny because things happen in a way that seems to be the opposite of what you expected. This is exactly what we have in the current (and immature) market for the smartwatch. Although we have heard Apple’s PR and legal teams cry that Samsung copies everything they do (Tim Cook once claimed Apple as the sole source of innovation) it seems that Apple is falling behind the company that some Apple fans dub “samesung”. At least this is the case in the Smartwatch market.

Published in Editorials

Microsoft is a company with some serious identity issues, at least they have become a company with identity issues. It seems that they do not really know where they want to be or where they belong. Looking back at their history it seems that ever since they built their own gaming console Microsoft has begun to think of themselves as a hardware company more than a software development company. This was probably not the best thing for them to do or to think.

Published in Editorials

According to the latest rankings of 100 most valuable global brands compiled by market research firm Millward Brown, Google is the most valuable brand in the world. Google has come to the first spot instead of Apple, which was the first in the rankings for three years, but now fell to second place because the Apple's value on an annual basis fell by 20 % and now amounts to $148 billion.

Published in News
Tagged under

If you were getting worried about the fact that Apple has not published another patent in a last few weeks, fear not, because they have done just that. This week the U.S. Patent Office published two patent applications submitted in October 2012, which relate to unlocking system of iPhone and iPad devices through gestures.

Published in News
Monday, 02 December 2013 19:34

Amazon mocks Apple's tablets

Company Amazon launched its version of an advertising campaign that attacks the competition. In fact in a commercial for their tablet Kindle Fire HDX, Amazon pokes competition from Apple, which recently launched new models of the iPad family to the market.

Published in News
Page 1 of 6