Displaying items by tag: Marketing


One of the great arguments in the PC industry is always who (or what) is faster. We all want to know what CPU, GPU, HDD, SDD, etc., is the fastest. We might not be able to buy that particular product, but we want to know, and we will scour the internet in the hopes of finding out which is truly the king. In these cases, the issue is often settled by the smallest margin (1-2 frames per second) which might not even be noticeable to the average person. However, there is a new term that is being swapped out for speed, and that is responsiveness. Unfortunately, responsiveness is not the same as speed or power, but this term is being used very often. During a recent trip to a local box store it was used to push a system that while responsive, was actually quite slow when put it to the test.

Published in Editorials
Sunday, 17 March 2013 09:09

Zuckerberg the most approved CEO


In research done by the firm Glassdoor where employees’ evaluated the leading business people, Facebook's CEO, Mark Zuckerberg got the best results. Specifically, Zuckerberg was supported by as much as 99% of Facebook's employees during the 12 months period that ended on 24th February, while the last year in the same survey he was supported by only 85% of them. At the same time, last year leading Apple CEO Tim Cook dropped from 99% to 85%.

Published in News
Wednesday, 13 March 2013 20:36

iPad passed by Android tablets


According to yesterday announcement from IDC's analysis, this will be the first year in which the number of tablets with Android operating system will surpass the number of Apple iPads. IDC believes that the smaller tablet size and low cost with Google's OS will win almost 49% of tablet market, while the iPad last year's 51% will drop to 46%.

Published in News
Sunday, 10 March 2013 21:32

Nokia owes money to Microsoft?

nokiamicroNokia and Microsoft made an agreement back in 2011 under which Microsoft will pay the Finnish manufacturer for support of their platform, while Nokia will pay Microsoft a license to use Windows Phone. During the term of the agreement, Microsoft's payments slightly surpassed what Nokia has paid, but a good part of the "bonus" Finnish manufacturer already used.

Published in News
Thursday, 31 January 2013 05:59

RIM is now Blackberry; Hires Alicia Keys to Help


Research In Motion is a part of the past - the company no longer exists. In fact, it does exist, but it's no longer called like that. The new name is, simply, BlackBerry the new creative director of this company, for all worldwide markets is Alicia Keys!

Published in News
Monday, 14 January 2013 16:57

Sony aims for the top


Sony's new mobile strategy includes a comeback to the world's leading manufacturers of smartphones. This was confirmed by the president of the Xperia marketing department Stephen Sneeden, who predicts achieving the set target in the next two years, if all goes according to plan.

Published in News
Monday, 24 December 2012 10:37

Samsung’s Brian Wallace goes to Motorola


Motorola has acquired a new marketing specialist. His name is Brian Wallace and he previously served as the vice president of strategic marketing for Samsung in the U.S. market. Looks like Google wants to be as sure as possible that their new smartphone will really be something special [or at least to make sure they market it as something special - Ed].

Published in News
Monday, 10 December 2012 21:03

Further analysis of Surface sales

microsoft surface

Microsoft proudly unveiled Surface tablets during the launch of the new Windows, even though many said that the release of devices with a completely different processor architecture (ARM) was a very risky move. Although the team from Redmond repeatedly declared that they are satisfied with its initial sales, the two figures released so far appear at odds; Microsoft’s figure of 4 million tablets planned for the 4th quarter is now reduced to 2 million. Now a brokerage firm, Detwiler Fenton, that allocates brokerage ranks, said that Microsoft should be happy if they manage to sell 1 million tablets by the end of the year. Detwiler says that Microsoft has sold between 500 and 600 thousand units so far.

Published in News
Friday, 16 November 2012 10:12

Brand Power Spills Over Into the Games We Buy…

animal farm-pigs

Although this is not a new or novel concept we are seeing companies begin to use the power of branding to make their games more attractive to the consumer. The concept really started many, many years ago when software companies noted an increased demand for games that had not only similar themes, but the exact same theme and setting. To capitalize on this they began making follow-on installments to their games. Some of the more notable are Doom, Quake, and Wing Commander. Certainly there are more than this small list, but these represent some of the early franchise names that pushed the market along. For those of you wondering why HalfLife is not in there, it is simply because of the length of time between the first and the second games, but yes HalfLife is certainly one of the major Brand Names in gaming now.

Published in Editorials
Monday, 29 October 2012 13:02

Consumers Do Not Seem Interested In Windows 8...


If Microsoft was expecting a mass of people running out to buy Windows 8 devices or to suddenly feel the need to update their machines to Windows 8 they were let down after the launch. Although Microsoft and their partners were playing up Windows 8 and the new class of “touch first” products they failed to capture the markets imagination. Instead, like the Zune HD they have a nice array of positive reviews, but little sales to show for it. We spoke with a few retailers who have stated that Windows 8 interest was flat this weekend. Instead they had questions about if older Windows 7 based devices were going to go on sale soon now that new models were out.

Published in News
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