Displaying items by tag: Marketing Hype

Nokia and Motorola have launched their new phones and the mainstream sites have decided to speak. Their verdict is that neither Motorola with their ICS based RAZRs nor Nokia with their Fischer Price colored Lumia phones were good. One of the biggest complaints about Motorola seemed to be that the three new phones that were being shown will only ship with Android 4.0. This is unusual in that Motorola is now owned by Google and you would think that these phones would have the latest and greatest from Google right out of the box. For Nokia it seemed to be the fact that a commercial used gave the impression that it was shot with the Lumia 920’s Pureview camera.

Back when I was working as a photographer, a friend of mine had a funny name for weddings: The Big Lie. He said that there was nothing worse than two people standing up in front of “God and everyone” and lying to one other’s faces like that. Of course, Wedding shoots were one of his most profitable sessions, so he did not let this interfere with making money. It is this money that motivates many companies to lie to the consumer. It was certainly a motivator when Apple told its Big Lie to the world about their innovations for the iPhone, iPad, and many other products.