Displaying items by tag: Market Research

The famous eBay just bought startup company Decide based in the Seattle for an unknown amount. Decide offers users market research services to help them decide what is the best buy option before the purchase.

Research conducted by Microsoft Research and the University of Cambridge has shown that the "likes" that we give to posts and articles can draw upon us the stunning amount of information and all that with a probability of 80%. Researchers managed to collect enough data to unravel the religious and ethnic background, political views, sex and many other things by using applications on Facebook like MyPersonality. According to the Wall Street Journal, the percentage of guessing the political affiliation of American respondents (ie - Democrats or Republicans) just based on their “likes” was over 85%, the race could be hit in 95% of cases, and sexual orientation in 88%.

It is expected that China will end this month with 246 million active "smart" mobile phones and tablets based on Android and iOS, while in the U.S. there will be around 230 million, according to the market research company Flurry. For comparison, in late January in the U.S. there was 222 million "smart" devices, while in China was 221 million, again according to Flurry.