The concept of an immersive virtual reality world is one that is often talked and written about. It also has been the subject of several movies. When it is the topic of books and movies, it is rarely a good thing. So, when we hear about the creation of a fully immersive world, we view it with a healthy bit of skepticism. Especially when the person behind it is Mark Zuckerberg and his company, Facebook. You might ask why, and there is an easy answer. Facebook ceased being a communication platform a very, very long time ago and is now nothing more than a way to collect information and push ads.

Last year a group call Centre for Countering Digital Hate reviewed interactions in the Metaverse. The results of their checkup were not encouraging as they encountered 100 potential violations of Meta’s policies in the span of only 11.5 hours. The focus was on the VRChat app, one of the apps you can pickup from the Meta VR App store. They recorded interactions in the chat app as part of their study.

Recently Mark Zuckerberg had to admit that Meta not only had lost a significant amount of money but stood to lose more as changes in attitudes around personal data privacy and targeted ads are changing. In the EU privacy protection laws have impacted Meta in, to them, negative ways. Meta has made what could be interpreted as a threat to pull their services from the EU, it some agreement cannot be reached. They are also upset at Apple after Apple made the outrageous, again to Meta, decision to allow users to opt-in to cross app tracking. This means that Meta’s current data collection schemes are at risk.

A couple of weeks ago Meta, Facebook’s parent company, announced that they were losing money (to the tune of $10 Billion) due to changes in the way Apple mobile devices handle user tracking by apps. The move by Apple was a bit of a surprise considering some of Apple’s history, but when you consider that Apple and Meta will probably be VR competitors it was not that much of one. The announcement also caused many to wonder if Google would follow suit.

Meta (Facebook) has a long history of privacy and other abuses of the platform they control. We have seen everything from abusing facial recognition technology to tracking users’ internet history after existing the platform. These types of abuses are concerning for both obvious and not so obvious reasons. On the surface the collection of personal information outside of actual platform use by Facebook is not a good thing, but when you also roll in the fact that large tech groups like Facebook also share information with government agencies freely and without recourse it makes the problem larger.

Facebook has not had the best history when it comes to handling online bullying, social stalking and even sexual abuse and exploitation. They do have and are continuing to develop tools to fight against this, but for the most part they do not take a very proactive role in policing this type of behavior. To some it seems that they spend more time “fact checking” and policing opinions than they do addressing any truly bad behavior. It is up to the user to make sure they are practicing good and safe habits when using Facebook or Instagram, not the platform.

There has been a lot of talk about Meta’s The Reality Labs department losing $10 Billion on devilment of Metaverse. Mant articles have focused on the negative and the overall amount of money lost while others have chosen to focus on more positive or normalized effects of the loss and what is means long term. The argument seems to be split in a couple of ways. The first is that $10 Billion is not a devastating loss in terms of R&D on a potential defining product for a company that made $117+ Billion in 2021. The second is that a $10 Billion dollar loss on a new product is a bad thing and might be an indication of a lack of true acceptance.

Facebook makes their money off their users. That is no shock to anyone considering the number of investigations currently ongoing over Facebook’s data collection practices. Of course, Facebook is not the only group collecting this type of information, they just tend to take it a bit farther than most of the other groups. Because of these invasive data collection practices many countries have tightened their laws around what can and cannot be used to develop and send out targeted ads. This has included a whole new category for “intimate” information. Even Apple has decided that this style of data collection might be out of bounds and have change their own privacy policies in iOS.

Microsoft has a history of making solid products that go nowhere. If you look at their history this is very clear from Windows Phone to Zune and more. They build it, fail to focus on penetrating the market and then scrap it despite the many talented people on the teams for each of these. Now history is repeating itself in the form of HoloLens.

Metabook has announced some new security features in their messenger app and platform. Many of these are items that competing SMS/MMS applications and services already have, but Meta knows that they need are now facing some solid competition, so they are finally getting around to these. Of course, this does not mean that people are going to flow back to Meta Messenger. None the less, it is good to see these show up.