This morning’s news is full of posts about Google “following” Apple into the wearable fitness game. After Apple announced their Healthkit app and all that it can do Google quickly pulled the covers back on theirs. Now what all of these articles fail to mention is that other companies have been in the health game long before Apple decided to step into the waters. Nike, Polar, I’M Spa, and Even Samsung had health apps and wearables long before.
A few days ago news were released that Nike has fired 55 of the 70 employees who are responsible for developing FuelBand, and that the company is even thinking about putting out a full production.
Conflicting information coming from the company Nike, concerning the further development of their smart sports bracelets FuelBand. At the beginning of last week they announced the expansion of business and the launch of a separate drive for the development of this device in San Francisco. Additionally they announced the partnership with companies from the sectors of fitness, such as MyFitnessPal, RunKeeper and Strava, and the expansion of the FuelBand availability in cooperation with these related companies.