Although Tumblr is often derisively described as a heaven for hipsters and misunderstood teenagers, it does not change the fact that it is one of the largest blog services that exist. Tumblr now has over a hundred million blogs, hence rumors that Yahoo wants to buy it for a billion dollars does not really sound surprising.

According to unnamed sources whose statements were transmitted by the Business Insider, Tumblr is negotiating with investors about the new round of investment in the company. Tumblr last collected investments back in 2011, when with the estimated value of the company was $800 million they managed to collect a total of $125 million.