The consumer electronic market is an interesting one. It is probably one of the only markets (with the exception of possibly the auto industry) to have the massive number of incorrect segmenting of products. One of the biggest areas of segmentation (incorrect segmentation) is in the “PC” market. Here the competition for products is insane. Back in the early days (the days when we had IBM Compatibles) things were relatively simple; at least they were on the surface. When you walked into a store and looked for a computer (if you were at all interested in having one back in the mid-90s) you saw IBM’s and their clones. One of the first computers I was exposed to was the Osborne One which actually predates the original IBM PC and the consolidation of the market in the early to mid-80s. In fact it was the introduction of the IBM PC combined with the Kaypro II portable that ended up killing Osborne and their chance in the market.