When did we start letting marketing control the message?
Published in Editorials

The world of the technical press has been evolving since it stumbled on the scene back in the mid-1990s. At that time the world seemed to be open to anyone with access to a website and willing to spend a few hours tinkering with the latest gadgets. This spawned a time when the internet was really a good source for information on computer hardware and software. Manufacturers also saw this and started relationships with many of the review sites online to help them understand the market and build better hardware.

Ken Schwencke, the Los Angeles Times journalist and computer programmer developed an algorithm that is able to autonomously generate a newspaper report about an event just a few moments after the same happens. To start things off he focused on proven quality source of information, so he took a report on earthquakes from the U.S. Geological Survey, the thus obtained data used to populate the default form and create a newspaper article.