When Microsoft announced a new CEO in the form of Satya Nadella we felt that Microsoft would be staying the course laid out by Steve Ballmer. After all Nadella was a cloud guy himself and had put in a lot of time building Microsoft’s cloud offerings. However our minds were changed very early on when a few well-placed press released were called to our attention. It seems that Nadella had a much more complex game he wanted to play.
Believe it or not, thanks to Windows 8, PC sales have just gone through the biggest decline in the past 20 years. These sales, combined with the increasing popularity of tablets, beg the question: is Windows 8 going to destroy the PC Market?
I own a PC that came with Windows 8, and I can tell you, I wasn't pleasantly surprised when I began to use the operating system. Lets take a look at why or why not PCs might be on their way out.
Windows 8.1 is coming out soon and Microsoft is detailing some of the changes that are going to be present. One of the most looked for changes is a return of the start button. This one feature is so missed by users that a booming trade in third party software for add-in start buttons has developed. The problem is that the start button Microsoft is putting back does not mean the start menu is back. Instead clicking this button will only get you back to the Modern UI. This makes the change cosmetic in nature and does not actually address the issue that most people have with Windows 8 and the Modern UI. This is the same as the option to boot to the desktop, if you do not have a real start menu, what is the point. People were not looking just to get the start button back, but the actual start menu with the ease of access that it brought. The rest of the improvements all appear to be related to the Modern UI and show that Microsoft is simply not read to listen to reason or even the consumer.
Apple has no intention, at least not in the near future, to release a version of iTunes for the Modern UI (Metro interface) of Windows 8. The information was confirmed in a CNN interview with Tami Reller, Microsoft CFO of Windows department, noting that the most popular applications from the iTunes store will be available for Windows 8 by the end of this year.
Microsoft will never learn it seems. On top of making core changes to their OS there are now trying to spin those changes as simply responding to customer feedback. The problem with this stance is that this feedback has been around since before the launch of Window 8 and Microsoft not only ignored it, but told the critics that they would get used to it. Microsoft also ignored the feedback that their Modern UI was going to look like a mobile OS on anything that had a keyboard and a mouse; they ignored this too. In short Microsoft can try to spin their way out of their admission of failure, but no one is buying it.
According to unnamed sources close to Microsoft, Redmont giant will in the coming update of Windows 8, colloquially called Windows 8.1, restore the Start button to its original position - first spot in the taskbar. Ejecting the Start button from the taskbar has been one of the most controversial releases of Windows 8, and in parallel with the release of a new version of Microsoft operating system appeared a great number of applications that have brought it back (Start8, StartIsBack, Pokki, StartMenu8 and others).
Microsoft is being sued over the ideas behind the company's entire visual identity, which is the base functionality of their new operating systems. The lawsuit is about the "live tiles" on the Windows Phone and Windows 8 interface. Two years ago, while advertising Windows Phone 7, Microsoft introduced the concept of "live tiles" that were used as a building block of the mobile interface of the OS and associated applications. The concept has now been extended to both Windows 8 and Microsoft's entire visual identity is based on the principle of simplicity, promoting "live tiles“.