It looks like AMD is trying to develop a new revenue stream and also create some additional competition for Intel. Ever since AMD bet the farm on purchasing ATi they have been taking a back seat to Intel. The reasons are many, but one of the big ones was not having enough money for R&D for multiple concurrent projects. After the ATi buy failed to yield results quickly they had to start cutting corners. R&D and marketing were some of the first places hit. Now, many years (and a number of CEOs) later AMD is still fighting to be relevant. They have some solid ideas, but just to not have the capital to put them all on the table at once.