Displaying items by tag: Laptop Hunters

Marketing is a fickle thing and one that can come back to bite a company when they are least expecting it. What has happened is that the marketing people working now are forgetting that the market has a much longer memory than they used to and, of course, the Internet never forgets.  This is what Microsoft is facing right now as they try to compete with Apple in slim and ultrabooks (as well as regular notebooks and other products).  For years they have portrayed Apple as flashy and overpriced using materials that increase the manufacturing costs without any real benefit to the consumer. Now, however Microsoft is finding itself being bitten by those same marketing campaigns as they work to raise consumer and enterprise interest in Windows 8 (all flavors).