If you have ever wondered about the veracity of studies (any kind really) done then we have a great article for you. For many people the thought of someone putting in the time to perform a study means they will do their due diligence and seek out the truth of a situation. However, in recent years (really since social media exploded) we have been seeing more and more “studies” that are less than accurate at best.

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According to data collected by Retrevo, 81% of current iPhone owners will buy Apple's mobile phone again when the time comes to replace the current device.

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Nothing spreads around the internet like a bad poll with dramatic data. As the launch of the “New iPhone”, or whatever Apple is going to call it, gets closer the ridiculous polls are starting to come out again. One of the latest is predicting that 1 in 5 Android users will defect to the new iPhone when it is released. This staggering study was done by techbargains over the phone to allegedly a random group of 1,300 people.  The poll has gotten quite a bit of exposure, but there are more than a few things wrong with the study and the numbers presented. This type of data manipulation is common in the industry and we have seen similarly limited studies conducted on behalf of Microsoft, Dell, HP, Android, and many, many others. Still when this type of misleading information hits the web it needs to be addressed and explained instead of just spreading it like the gospel truth.

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Apple and their supporters love to have fun with numbers and statistics. One of the recent ones that has caught our eye is that ratio of Macs to PCs. I have seen titles that claim the PC is dead (again) and that the new numbers are “killing” Microsoft and a ton of other crap that is as ridiculous as the titles are fantastic. However, this is nothing new for Apple (or really any company, but Apple is the king of this type of spin). They love to work the numbers in any direction they can. They take the terms median, mean, and mode to a new level (all of those are methods of finding an “average”).